Survey Design
Our surveys are designed with input from sports marketing experts, fan engagement specialists, and data privacy advocates. Each question is carefully crafted to:
- Gather actionable insights
- Respect participant privacy
- Minimize survey fatigue
- Accommodate cultural differences
Data Collection
We employ multiple safeguards to ensure data quality:
- Honeypot Fields: Hidden fields to catch automated bots
- Rate Limiting: Maximum 5 responses per device per 24 hours
- Device Fingerprinting: Non-invasive tracking to prevent duplicate submissions
- IP Hashing: We hash IP addresses for fraud prevention without storing identifiable data
Analysis & Reporting
All public data undergoes strict anonymization:
- Privacy Threshold: We only display aggregated data where n ≥ 30
- Statistical Aggregation: Individual responses are combined into summary statistics
- Free-Text Redaction: Open-ended responses are never shown publicly
- Cross-Tabulation Limits: We prevent narrow segmentation that could identify individuals
Quality Assurance
Before publishing results, we:
- Validate data for consistency and completeness
- Remove fraudulent or duplicate responses
- Apply statistical weighting when appropriate
- Peer-review findings for accuracy
Continuous Improvement
We regularly update our methodology based on:
- Participant feedback
- Industry best practices
- Emerging privacy standards
- Technological advancements