About NextGen Fandom

Our Mission

NextGen Fandom is dedicated to understanding the relationship between sports fans and clubs worldwide, with a special focus on non-resident fans who support clubs from afar.

Why We Exist

In today's globalized world, sports fandom transcends borders. Millions of fans support clubs they've never visited, in countries they've never been to. Yet, these fans often feel overlooked by the clubs they love.

We believe every fan deserves to be heard, regardless of their location. Our surveys help clubs understand:

  • What international fans truly want
  • Barriers to engagement and merchandise access
  • How clubs can create more inclusive fan experiences
  • The value fans place on different membership benefits

Our Approach

We conduct rigorous, privacy-first surveys that collect meaningful data while protecting participant anonymity. All public results are aggregated and only displayed when we have sufficient responses to maintain privacy.

Get Involved

Whether you're a fan who wants to share your perspective or a club looking to better understand your global fanbase, we'd love to hear from you.